Healthcare is changing rapidly. Innovation, digitalisation, AI, changing patient expectations, and increasing organisational pressure now demand far more than professional expertise alone. Healthcare professionals are increasingly confronted with complex strategic challenges in which leadership, entrepreneurship, and change management are essential.
For this reason, specialist knowledge alone is no longer enough. MBA-level expertise enables healthcare professionals to accelerate innovation, future-proof organisations, and lead transformation with greater confidence and impact.
The IBSP has therefore developed the online certificate programme Innovative Health Care: a practice-oriented MBA-level programme for healthcare professionals who want to grow as innovators, leaders, and change-makers.
The programme offers in-depth business and management knowledge fully tailored to the dynamic world of healthcare. The focus is on strategic innovation, leadership, digitalisation, and organisational development. Throughout the programme, participants work on a practical final assignment in which they develop an innovative improvement for their own organisation.
The entire programme is delivered online and in English, including coaching and mentoring by experienced lecturers and specialists.
This programme is intended for healthcare professionals and executives from around the world. Whether you work in a hospital, the pharmaceutical industry, wholesale, as a physician, pharmacist, specialist, or in any other healthcare-related role, you are warmly invited to participate in this international programme.
The certificate programme consists of 14 modules designed to provide in-depth insight into the key aspects of modern healthcare management.
1. Trends in Health Care
The latest trends and developments in healthcare form the foundation of this programme.
2. Digitalisation in Health Care
Digitalisation is playing an increasingly important role in healthcare. This module focuses particularly on the application of Artificial Intelligence (AI).
3. Chance Management
Rather than focusing on problems, this module concentrates on identifying and leveraging opportunities.
4. Value-Based Health Care
How can organisations maximise value for patients instead of focusing purely on volume?
5. The Customer Journey
Understanding the patient journey as the foundation for improving services and increasing patient satisfaction.
6. Creativity
Creativity is essential for innovation and problem-solving within healthcare organisations.
7. Strategy and Disruption
Strategic thinking and decision-making in today’s rapidly changing and disruptive VUCA world.
8. Digital Marketing
The role of modern and digital marketing within healthcare organisations.
9. Performance Measurement
Measuring performance and outcomes to effectively achieve strategic objectives.
10. Leadership
Leadership skills for the healthcare professionals of the future.
11. Change Management
Successful change management approaches for implementing new strategies and innovations.
12. Managing the Business
Modern business skills for healthcare institutions and healthcare enterprises.
13. Ethics and ESG
Ethics, sustainability, and responsible governance within healthcare organisations.
14. Corporate Culture
How strategy, leadership, and ethical management are reflected in a strong organisational culture.
Each module consists of:
• Theoretical Input
Short, high-impact lectures delivered by experts and professors.
• Practical Assignments
Each module concludes with a practical assignment in which participants apply the acquired knowledge within their own professional environment.
• Interaction and Support
During the online sessions, there is ample opportunity for questions, discussion, and knowledge exchange with lecturers and fellow participants.
The final assignment focuses on a concrete challenge within the participant’s own organisation. Participants develop a pragmatic and innovative solution based on the knowledge and insights acquired during the programme.
Throughout the programme, participants receive coaching and mentoring from the lecturers to ensure optimal translation of the acquired knowledge into their own professional practice.
At the end of the programme, the final assignment will be presented and defended before a panel of faculty members and fellow participants.
The programme is delivered by a selection of experienced specialists, professors, and experts from the international field of healthcare management and innovation.
Including:
Each module combines the latest academic insights with practical applicability. There is extensive opportunity for interaction, questions, and personal guidance.
With a minimum of 20 participants from a single country, additional face-to-face sessions can be organised locally.
It is also possible to offer the entire programme in-company. A customised programme can be developed and tailored to the specific needs of your organisation.
Please contact us for more information and a tailored proposal.
